First impressions are always important in ecommerce. The human brain takes only 13 ms to process a visual, so you don’t have much time to create a solid first impression on your customers.
When users enter your site and realize that you offer high-quality photographs, they are more likely to continue their surfing and possibly make a purchase straight away.
Appealing product photographs can convert a casual viewer into a loyal customer, and it develops trust and transparency, causing potential buyers to believe that what you’re offering is worthwhile. As a result, your revenue rises.
So here we will learn about 6 product photography hacks that will help you to shine like a pro,
1. Choose the right camera
It may look simple but selecting the appropriate camera is critical for excellent product photography.
If you have a DSLR camera, you should use it in the first place because it will give you the best possible results. On the other hand, smartphones can be just as productive if you know how to use them effectively.
Note: It’s crucial to maintain your camera’s stability to keep your product photographs looking professional. Using a tripod will be the best solution for that.
2. Capture images from multiple angles
When it comes to photographing your products, choosing the appropriate angle can significantly impact a customer’s perceived value.
Here are some of the most common angles used for product photography:
i) Face to face
It is usually the primary product image perspective you’re searching for if the item stands up.
ii) Bird’s eye view
It is ideal for capturing flat goods like clothes, shoes, or pizza and displaying a group of items.
iii)Taking photos from an acute angle
This angle is frequently used to emphasize the scale of a product.
3. Blur Your Photos with the Bokeh Effect
Bokeh is the aesthetic blur created by the out-of-focus sections of an image. It adds dimension and liveliness to product images. The bokeh effect also works on product photos. When executed successfully, it gives those products a unique vibe. This is because it adds color and texture to your image without taking the focus away from your product.
4. Make use of natural light
Using natural lighting for product photography means that you can transform any place into a suitable shooting spot as long as you get ample natural light, space, and equipment.
Things to keep in mind,
i)Take pictures during the brightest part of the day, such as the late morning or early afternoon.
ii)Be cautious of where shadows fall in your images, as they may hinder your photographs.
iii)Try to shoot near a window.
5. Create a white background
Nothing is more irritating than poor product images, making it difficult for clients to see your products. A flat, white background helps build uniformity and allows your buyers to analyze your products’ features better. It also saves you time during the post-processing process by canceling the need for excessive editing.
6. Edit and Retouch Your Images
Your job is not done by capturing the images only. After you’ve shot your product photography, you’ll need to edit it in some way, whether it’s adding effects, enhancing color, or removing the backdrop.
The post-production job is just as crucial as the process of taking a photo. You want to present your product in the best light, and modest image modifications will increase your sales chances.
