Product photography is a picture taken process to provide an internet customer with a visual depiction of your product. More extraordinary ecommerce product photography can give you an edge over your competitors. Using visually pleasing product photography to attract customers and boost sales is a sure way to enhance sales.
Ninety-two percent of shoppers believe images to be significant when making purchases. According to the latest Survey conducted on Professional Photography, the Corporate Photography industry in the U.S.A has increased at an annual pace of 1.7 percent over the last four years, reaching about 2 billion dollars in sales.
Product photography best practices
Understanding the benefits of product photography in an online marketplace is just the beginning. Here we recommend a few product photography practices to help you get perfect photos and improve the effectiveness of your product photography.
Get yourself ready
The first step is to gather your resources. Several items may be required during your product shooting.
- Camera
- Use a tripod
- Your products
- A nice backdrop
- Natural or artificial lighting source
Clean up your goods
You may have various products and categorize them according to their numbers and classifications. Most importantly, please keep your belongings clean so they don’t appear dirty.
Use high-resolution imagery
The point of using visual content in the first place is to show the item in detail, and you won’t be able to do so without high-resolution pictures.
Use it if you have a digital camera; otherwise, you can use your phone if you know how to take the snapshots properly.
Perfect your lighting
Explore with lighting to create the right atmosphere for your objects. Avoid using overhanging light bulbs when photographing ecommerce merchandise. One approach to prevent this is to set up your working space near a broad entryway or an ambient daylight source.
Use white backdrop
Nothing is more bothersome than poor photographs, making it difficult for people to see what you have to offer. For this reason, featuring your items against a white background can be extremely helpful.
White backdrops, or complex backgrounds, allow your visitors to see the products, and with the help of AutoRetouch background removal tools, you can save a reasonable amount of time to complete this whole process.
Retouching your photos
Using a computer to edit images is always superior to using a phone. Because handsets have far smaller screens than desktop computers, you probably wouldn’t be able to see how detailed or accurate your product images are, no matter how good the camera is.
AutoRetouch offers the bellow mentioned editing techniques to improve and enhance your e-commerce product pictures: sharpening, brightness, color management, and backdrop removal.
Good professional product photography can help you rank higher in Google results. To put it another way, high-quality pictures that have been tailored for web pages have a much better chance of appearing in Image search, perhaps resulting in more traffic to your online business.
